펫동반 관광제약, 펫 애착, 협상, 태도 및 관광참여간의 구조적 관계

Abstract

The purpose of this study was to examine the structural relationships between pet's tourism constraints, negotiation, pet attachment, attitude and tourism participations for pet owner's tourism activities. To verify the hypothesis, a survey was conducted for pet companion who have visited during 'Busan Companion Animal Fair' and 'Busan International Companion Animal Show' held in Busan and ultimately 230 samples were analyzed. The collected data was used for the empirical analysis by utilizing the statistical package programs SPSS 20.0 and AMOS 20.0. The exploratory factor analysis, reliability analysis and confirmatory factor analysis were conducted to verify the validity and reliability of examining items, to verify the hypothesis, structural equation model was conducted. The results of structural equation modelling indicate that tourism constraints with taking pets to tourism activities had a positive effect on attitude but partially on negotiation. And pet attachment had a positive effect on negotiation and attitude. Also negotiation and attitude were found to have a positive effect on tourism participation. The findings of study suggest that the greater pet companions tourist have constraints and the more they perceive them positively, the more they are likely to strengthen negotiation efforts and positive attitude which increase their tourism participation.