Abstract
This study aims to assess the influential relations between professional sport teams CSR activities, team reputation, social connectedness and behavioral intention. For this purpose of this study, the data of 247 university students in their twenties who are interested in or have ever participated in professional sports games were collected and analyzed by convenience sampling. For the empirical study, frequency analysis,reliability analysis and exploratory factor analysis were done by using SPSS17.0, in addition, confirmatory factor analysis and structural equation modeling were done by using LISREL8.5. The results are as follows: First, teams CSR activities have positive effect on its reputation. Second, teams CSR activities have positive effect on social connectedness. Third, teams CSR activities have positive effect on behavioral intentions. Fourth, teams reputationdoesn``t have positive effect on behavioral intentions. Fifth, social connectedness have positive effect on behavioral intentions.
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