Abstract
The purpose of this study aimed to explore 1) the relationship between physical attractiveness and emotional attachment of the service employee second, the relationship between emotional attachment and relationship satisfaction, Third the relationship between physical attractiveness and relationship satisfaction the last mediating effect of emotional attachment. The result of the study are as follows; First, the physical attractiveness to service employees positive effected emotional attachment. Second, the emotional attachment had a positive effect on relationship satisfaction. Third, the physical attractiveness had a positive effect on relationship satisfaction. Fourth, the emotional attachment to the service employees played a mediating role between physical attractiveness and relationship satisfaction. This study has contributed to broadening the understanding of the effects of the physical attractiveness from a consumer's perspective which is still limited by clarifying the effects of the physical attractiveness, emotional attachment, and relationship satisfaction.
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