Abstract

In the context of the digitalization of society, social networks often become an integral part of the professional activity of a doctor. Publications of photo and video materials reflecting the various stages of providing medical care to patients on the personal pages of social networks of practicing doctors are available for viewing by an indefinite circle of people. The virtual space acts as a platform that determines the competence, professionalism of the doctor, the quality of the medical care provided by him. At the same time, when promoting medical services to the population through social networks, the personal pages of doctors in «Instagram» and «VKontakte» show illustrative examples of medical practice: photos of patients' faces and body parts before receiving medical services (operations, cosmetic procedures, treatment of skin diseases, diet therapy), followed by the presentation of exceptionally successful results. At the same time, photos are often shown without means of correcting biometric personal data of patients, which reduce the risk of their identification on the Internet (applying a black stripe on the face or body parts, "blurring" identification zones). Such publications may contain inappropriate information for the perception of children of certain age groups. Formal legal, logical, statistical, and systematic research methods were used. Based on the survey of doctors who conduct social networks for work purposes, the level of their legal literacy and legal problems of maintaining professional social accounts are determined. Based on the analysis of the sources of legal regulation of medical activity, the obligation to comply with the information regimes of medical workers in social networks, the authors attempt to form a legal regulation of the conduct of social networks by medical workers in Russia. A complex, multi-level system of legal regulation of public relations to ensure the availability of information by medical professionals in social networks is revealed. A number of organizational measures are proposed to improve the level of legal literacy of practitioners, and practical recommendations are given on the proper use of photo and video materials of patients in social networks to avoid disputes between participants in these relationships

Full Text
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