Abstract

Purpose. This paper focuses on the definition of "protection of intellectual property rights", "rights in social networks", "interest protected by law" and explaining the issue of the mechanism of protection and protection of intellectual property rights in social networks. The article substantiates the thesis about the concept of "protection" and "protection" of intellectual property rights, classification of interests according to various criteria is carried out. The article examines the legal nature of protection of intellectual property rights in social networks. Methodology. The methodology includes a comprehensive analysis and generalization of the available scientific and theoretical material and the formulation of appropriate conclusions and recommendations. During the research, the following methods of scientific knowledge were used: terminological, dialectical, logical-semantic, logical-normative, system-structural. Results. In the course of the study, the concept of "protection of intellectual property rights" was defined. It is proved that social networks have a fairly wide subject composition. The social network is a free opportunity for authors to publish their works among a significant number of users, which in turn creates the possibility of violating the rights of authors in social networks from unauthorized influence. Scientific novelty. In the course of the research it was established that when it comes to ensuring the balance of public and private interests of the parties in copyright, it means, among other things, the introduction of special norms of free use of works in international and national law. The problem of using social networks as a means of publishing works requires further thorough detailed research on determining the mechanism of ways to protect these interests. Practical significance. The results of the study can be used in law-making activities for the purpose of legal regulation of public relations in the sphere of legal protection of the brand.

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