대학생들의 해외여행 위험인식이 정보탐색행동에 미치는 영향

Abstract

The purpose of this study is to analyze the influence of college students' risk perception of overseas travel on their information-seeking behavior and to empirically verify whether prior knowledge of overseas travel has a moderating effect between risk perception and information-seeking behavior. Data were collected through a questionnaire survey among university students, with a sample of 200 students used for the final analysis. To ensure the validity and reliability of the study, exploratory factor analysis and Cronbach's α value were conducted, and multiple regression and hierarchical regression analyses were performed using SPSS version 28. Firstly, among the four sub-factors of overseas travel risk perception (social risk, functional risk, economic risk, and climate change risk), social risk was found to negatively affect information-seeking behavior, while functional risk had a positive effect. Secondly, the moderating effect of prior knowledge of overseas travel between overseas travel risk perception and information-seeking behavior was examined. It was found that prior knowledge positively influenced information-seeking behavior, especially in its interaction with climate change risk. This study provides insights into how college students perceive risk and seek information in relation to overseas travel, and contributes to our understanding of the moderating role of prior knowledge of overseas travel between specific risk perceptions and information-seeking behavior.