КРЕАТИВНАЯ ЭКОНОМИКА В РАЗВИТИИ СОВРЕМЕННЫХ ИНДУСТРИЙ И ПРЕДПРИНИМАТЕЛЬСТВА

Abstract

The paper discusses the importance of the transition of economic processes to a creative approach due to the fact that culture and creativity come to the fore, and business joins the trends set by creative communities, and, importantly, they are guided and monitored. In modern economic conditions, it becomes obvious that it is through the combination of culture and commerce, implemented in the creative industries, that it becomes possible to create a distinctive image of both companies, industries, and entire countries, regions and cities. There is a need to create an «ecosystem» of the creative economy, which would accommodate the creators. In the near future, in a world that is trying to recover from the pandemic and its unprecedented consequences, the path of economic growth based on creativity is one of the best. Strategic development of cultural and creative industries for a sustainable and inclusive recovery will bring long-term benefits, as well as be the basis for stimulating innovation, improving the quality of life and, thus, a more resilient economy with an improved ability to adapt to new conditions, in the face of challenges. But it is important to add that, while developing a creative economy, one should not be limited to creative industries – there is a high probability of obtaining a synergistic effect from the interaction of such industries and standard formats. In fact, it is the synergistic effect of such interaction that will provide new competitive advantages in a creative economy. The main focus is being rebuilt on the penetration of the creative economy into all spheres of production and provision of services. It is also important to note the potential impact of the creative economy on ensuring humancentred and inclusive development of various sectors of the economy. There is a need to build the logic of work, taking into account the integral semantic vision of the situation, avoiding the accepted patterns of action and relying on economic thinking, built on economic imagination.