ЗАБЕЗПЕЧЕННЯ НАДІЙНОСТІ ПЕРСОНАЛУ ЯК ФАКТОР ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ В УМОВАХ ЄВРОІНТЕГРАЦІЇ

Abstract

Competitiveness is one of the most important categories of the market economy. The article defines the concepts of "competitiveness", "competitiveness of the enterprise", "competitiveness of personnel", and also considers the evolution of the concept of "competitiveness" in accordance with the main approaches of economists. The internal and external factors influencing the increase in the competitiveness of the personnel of transport enterprises are indicated. Important for the competitiveness of transport enterprises, together with the technologies and methods of production organization, are the availability of professional personnel, the level of motivation, working conditions, as well as the effect of various factors that ensure the level of competitiveness of employees. The need for personnel development as a factor in increasing the efficiency of transport enterprises is substantiated. An analysis of existing approaches to determining the competitiveness of personnel was carried out. Defining the concept of personnel competitiveness, highlighting its clear characteristics and properties, factors of formation and development of personnel competitiveness, determining the directions of its development at the expense of ensuring the reliability of employees. European economic integration is one of the determining factors of modern economic development. With the need for the transition of Ukraine's economy to a post-industrial development model, its digitization and robotization, there is a need for new approaches to the formation of knowledge, abilities, skills, and competencies of personnel. In particular, in the use of the competence approach, which is directly related to changes in the nature and content of work, as well as changes in the spheres of education and professional training. Especially relevant today is the identification and involvement of the unused capabilities of employees (intellectual, psychophysiological, qualification, etc.), determining the efficiency of the enterprise and its ability to compete on the market. Taking this into account, it is necessary to talk about such quality of personnel as competitiveness.