Abstract
<p><strong><em>The purpose </em></strong><em>of the study is to analyze communication platforms for HR specialists and office management specialists as a factor in the formation of the industry community.</em></p><p><strong><em>Research methodology.</em></strong><em> In the course of the study, a theoretical methodological case was used: a classification method (types of communication formats, tools), a system-value approach (analysis of the organization of the industry community as a factor of effective communication through the prism of compliance with the key value of «organizational health» and «corporate culture»). </em></p><p><strong><em>Results.</em></strong><em> The article highlighted the tools of forming the industry community, its functional potential, communication requests, including using examples of effective communication cases, in particular the international employment service Jooble, which in 2020 created a Facebook page Jooble Recruitment Club – a closed industry community for Ukrainian recruiters and HR managers for development, exchange of experience, knowledge and ideas; community for managers of cultural and creative projects «Mutual». The trends of the organization of the industry community – websites, social networks, professional publications, services, video resources, libraries of questions and answers, etc. – were analyzed on the examples of communication platforms in the field of personnel administration «KadrEX», «Kadrovyk-01», «Kadry Expert». </em></p><p><strong><em>The scientific novelty</em></strong><em> in the identified need for the development of the industry community, in particular in the field of personnel administration, as a factor of effective communication in the conditions of martial law, when crisis circumstances require quick and high-quality operation of provisions of legislative norms, recommendations for the use of technical means of electronic communications, work with personnel, use of personnel potential based on the management of all components of the human factor.</em></p><p><strong><em>The practical meaning</em></strong><em>. of the article and the perspective of the analysis of the community phenomenon in the context of creating strong brands, brand ambassadors of the industry, etc., is evidenced by the analyzed experience of communication platforms in the field of personnel administration, in particular «KadrEX», which includes the magazines «Kadrovyk Ukrainy» and «Zarabitna Plata», the first in Ukraine's personnel monthly newspaper «Kadrovyk Consultant», «KadrEX. Community» – a free library of answers to practical questions and situations, «Personnel Video Platform No. 1» from the company «Kadroland.com», «KadroLand – personnel channel No. 1», «KadroLIVE» (Instagram page), as well as official Viber, Facebook, Telegram pages, sending letters to participants' e-mails; the «Kadrovyk-01» platform with the powerful video service «Kadrovyk TV» and other offers, the expert system «Kadrovyk Expert». The top cases of effective communication for the professional community in personnel administration are outlined, which is extremely relevant and in demand in wartime conditions. </em></p><p><strong><em>Key words: </em></strong><em>industry community, personnel administration, community manager, communication platform, cases of effective communication.<strong></strong></em></p>
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