Cross­Media Platform as a Tool for Promoting the Cultural Heritage of the Ukrainian Diaspora in the Conditions of Development of a Digital Society

Abstract

The relevance of the research topic is determined by the socio-cultural processes in modern Ukraine. Therefore, the study and popularization of the cultural heritage of the Ukrainian diaspora among the youth with the help of information and communication technologies during the development of a digital society becomes especially relevant.
 The purpose of the work is to use a cross-media platform as an application in information and communication technologies to popularize the cultural heritage of the Ukrainian diaspora under the conditions of a digital society formation.
 The research methodology is based on the application of general scientific and special research methods. In particular, the method of historical and source research, analysis of scientific literature, methods of analysis and synthesis, content analysis, comparative and analytical monitoring of Internet resources, as well as the “Tree of Goals” method were used.
 The results. As a result of scientific research, a cross-media platform project was implemented as a means of popularizing the cultural heritage of the Ukrainian diaspora using a virtual exhibition in the form of a website, a Telegram channel, and an Instagram page. The main stages of the product creation were described, the approbation of the project was carried out and its possibilities as a tool for spreading knowledge about the cultural heritage of the Ukrainian diaspora were determined.
 The scientific novelty of the obtained results lies in the fact that the process of representation and popularization of the cultural heritage of the Ukrainian diaspora using a cross-media platform as a means of educational activity under the conditions of a digital society formation, was for the first time clarified.
 The practical significance. The practical significance of the results of the work is that the conducted research will allow teachers to increase student/pupil interest in the cultural heritage of the Ukrainian diaspora in thematic courses, allow implementation of projects using a cross-media platform, and provide students/pupils an additional platform for studying this material or representing their creative projects.
 Conclusions. It is established that a cross-media platform is a method of communication that involves a dialogue with the audience through the use of multimedia and various platforms for communication.