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Abstract
In accordance with the increasing attention in entrepreneurship among tourism industry, this study carried out with the aim of verifying factors affecting on tourism major students’ entrepreneurial intention using modified entrepreneurial intention model. Statistical analysis was conducted based on 216 valid questionnaire answers. SPSS 23.0 and AMOS 23.0 were used to analyze the collected data. Results show that risk-taking propensity had a significant positive effect on entrepreneurial attitude. And subjective norm(SN) had a significant positive relationship with entrepreneurial attitude, perceived behavioral control(PBC) and entrepreneurial intention as well. Both entrepreneurial attitude and PBC had a significant positive effect on entrepreneurial intention. The moderating effect of entrepreneurship education was found on the relationships between risk-taking propensity and entrepreneurial attitude, SN and entrepreneurial attitude, SN and PBC. Based on these findings, this study provide theoretical and practical implication for promoting entrepreneurial intention of tourism major students. It also suggests the improvement of entrepreneurial education at universities.
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