Кемпінг-послуги як перспективний напрямок удосконалення готельного господарства південного регіону України

Abstract

The purpose of the article is to study the current state of functioning of campsites as collective means of accommodation in the south of Ukraine, as well as to define the prospects for the further development of camping services there as a factor in improving the hotel economy of the southern region of Ukraine, taking into account its resource potential. Studying, analyzing and generalizing the scientific work of domestic scholars on the organization of the hotel industry of Ukraine as a whole and the functioning of such collective means of accommodation as campsites in particular, it was concluded that in the scientific literature precisely the campsites suffered extremely insufficient attention. Thus, the issue of influencing the improvement of camping services as part of the modern country’s hotel industry, the development and distribution of which is currently dictated by time, is not covered. In its course, the study highlights the status of campsites development and the range of camping services provided in developed countries of Europe and the USA; a comparative analysis of these issues as to Ukraine is carried out. It is analyzed and substantiated that the natural geographical capabilities of Ukraine, including its southern region, today are used only partially for the development of the hotel business, and the camping industry is just starting to become shaped. A number of deterrents and risks for the development of the camping services market in Ukraine at the present stage are identified. According to the results of the study, it is concluded that the introduction of such a specific type of tourist product as camping services, taking into account the natural and recreational resource, will improve the hotel industry of the southern region of Ukraine and bring it to a new, modern level in accordance with the requirements and challenges of today.