РОЛЬ ДІАГНОСТИКИ В СИСТЕМІ СТРАТЕГІЧНОГО ПЛАНУВАННЯ І НАРОЩУВАННЯ РЕГІОНАЛЬНИХ КОНКУРЕНТНИХ ПЕРЕВАГ

Abstract

It was determined that the strategic planning of the socio-economic development of the region is a systematic ongoing process in order to adapt the territory to constantly changing market conditions, becoming the dominant function of managing the social and economic development of the region. It has been proven that strategic diagnostics helps to assess the effectiveness of a region's strategy, to understand its strategic position in each of the areas of activity, to assess strong and weak signals from the internal and external environment. It was found that in its pure form, basic strategies are not developed or implemented. On their basis, in the regions, as a rule, strategies focused on the internal environment are developed and implemented. A model of component analysis of the socio-economic and competitive state of the region has been developed. Studies have shown that socio-economic processes in the region are developing under the influence of simultaneously acting, but divergent external and internal factors. In conditions of increasing instability of the external environment, the influence of external factors becomes predominant in relation to internal factors. In the system of strategic planning, the definition of criteria for regional development is the result of the interaction of economic entities in the region. It is determined that an effective mechanism for coordinating the economic interests of participants in socio-economic processes is a matrix model of positioning the area of interest and responsibility of regional governments, businesses and the public. It is proved that the results of strategic diagnostics are the basis for the adoption of strategic measures by the regional authorities. It was determined that the formed dynamics of changes in the development of the studied region in comparison with the "standard" will characterize the effectiveness of regional governance over a period of time. A methodical approach to the diagnosis of socio-economic development has been developed, which can also be used for individual territories within a particular region of Ukraine.