ШАБЛОННИЙ ВІДЕОМОНТАЖ ЯК ОЗНАКА ІНФОРМАЦІЙНОЇ ТЕЛЕПРОГРАМИ

Abstract

The purpose of the work. To investigate the process of forming the stereotyped video editing, as well as its systematic consideration by studying information programs as sources of this process.The article analyzes the techniques of video editing inherent in television news, refutes the idea that template video editing in information releases hinders adequate perception of information and distorts its content. The task of editing any information release is to make it accessible and understandable to the ordinary viewer. Research methodology. A systematic approach is used to determine the templating of video editing as a feature of an information television program. If the mounted video does not prevent the viewer from perceiving television information in all its audiovisual aspects (text, audio, video) and, conversely, contributing to a better presentation to the audience of the meaning of the information contained in the picture – this is a testimony to the systemicity and, consequently, the pattern of installation. The simulation process of the proposed template rules for the installation of an informational television program is a fundamental principle for the installation of a television information material. The scientific novelty of the results is to develop a memorabilia of the basic template rules for the installation of a modern information television program. For the first time, the factors influencing the formation of the template of video editing from the review of scientific concepts, «template» and «montage» are systematized. The practical significance of the results obtained is to increase the efficiency of the formation of the installation of a modern information television program. Conclusions. The characteristic features of the simulation of the installation of an informative television program and new effective methods of video montage patterning on the basis of the proposed methodology are analyzed. The efficiency of the use of template in the installation of informational materials and, as a result, the formation of a positive impact on the viewer is proved. Testing of the results of the research is realized on the basis of experimental checking of the proposed template rules for the installation of information television program (according to S. I. Petrenko), which gave positive results.