Abstract
The article provides a scientific and theoretical justification of strategic directions to ensure the investment attractiveness of rural areas on the basis of innovative development of agricultural production. It is determined that the specifics of innovation processes that take place in the agricultural sector, indicates the diversity of regional, sectoral, functional, technological and organizational features of rural development. It is noted that the elimination of factors that negatively affect the innovation process would ensure the accelerated development of innovation infrastructure and intensify innovation to invest in socio-economic, organizational, managerial and technical-technological re-equipment of production in rural areas. To understand the essence of innovation processes in agricultural production and to reveal some of their features, a scheme is proposed that reflects the stages, content and subjects of the innovation process in the agricultural sector. It is established that the innovative development of agricultural production and the mechanism of its management should consist in working out possibilities of stimulation of introduction of innovations for the purpose of radical transformation of rural territories for their orientation on innovative type of development. To do this, it is necessary to ensure financial investment in the development and implementation of innovations in agricultural production, both by the state and by private investors and large enterprises using the tools of public-private partnership. Develop a stable regulatory framework that allows you to clearly regulate the implementation of innovations and successfully address legal issues related to this activity. Provide training for highly qualified personnel capable of creating and implementing innovations, as well as effectively managing the innovative development of rural areas. Provide businesses with information support to better understand the latest developments in the agricultural sector, as well as to respond more quickly to changes and improve the efficiency of the management decision-making process.
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