ОЦІНКА РОЗВИТКУ ГОТЕЛЬНОЇ ІНДУСТРІЇ ЛОКАЛЬНОЇ ДЕСТИНАЦІЇ В ОДЕСЬКІЙ ОБЛАСТІ

Abstract

The article considers the development of the hotel industry as a basis for the formation, managing and development of tourism destinations in Odesa region at local level due to the new paradigm of the territorial division (amalgamated hromadas). Analysis of statistical data on the number of collective accommodation facilities, the volume of accommodated persons shows the lack of coverage of accommodation facilities, as a significant part of institutions is not considered and does not give a complete picture of the structure and location of the hotel industry in Odessa region. Thus, most accommodation facilities are concentrated in large cities and coastal areas, while inland, peripheral areas have a low level of the hotel industry development and they are areas of concentration of attractions (cultural heritage, natural sites), but not the areas of temporary staying of tourists). Based on official statistics, indicators were calculated that show the insufficient level of development of the hotel industry outside the coastal part of Odessa region. 2017–2019 years indicate an increasing trend in the number of temporary accommodation and catering establishments. The development of destinations in the Odessa region requires the intensification of the creation of accommodation and catering entities that will have a positive impact on the employment of the rural population, the creation of potential attractions, and the development of local destinations. This requires the creation of strategic alliances in the field of tourism, the hotel industry with all stakeholders: public and private entities forming the regional tourism market. Further research of local destinations should be conducted using field research methods: database of local communities, registered locations on Google Map, surveys of owners of collective accommodation, tourists. The surveys should indicate of the consumer profile of tourist services, the main problems faced by participants in the tourism market services, the formation of recommendations for the strategy of tourism development at the local level.