Еногастрономічний туризм як драйвер розвитку регіонів та сільських територій

Abstract

The modern tourism industry is a powerful driver of the global economy. Tourism is the fastest growing branch of global exports in the world and is closely related to the development of territories, covers an increasing number of new directions, which is a key driver of socio-economic progress of countries. The most promising market segments, which are growing at a rapid pace, include eno-gastronomic tourism, which acts as a driver of the socio-economic development of rural areas and contributes to the sustainable development of local communities. The purpose of the publication is to study the impact of food and wine tourism on the economic and social development of the region and rural areas. The article examines the essence and nature of the popularity of tourism. The factors affecting its development are specified. It is noted that tourism is quite susceptible to changes in the geopolitical situation. Under this influence, there is an increase, decrease, reorientation of tourist flows. It was noted that in Ukraine such changes led to a reduction in tourist flows from other countries and a reorientation of tourism to domestic tourism. It is noted that tourism is a generally recognized driver of socio-economic and socio-cultural development of countries, and its successful functioning is caused by many positive factors. Domestic features will lead to the development of food and gastronomy tourism, which is a new, promising direction that affects the development of entrepreneurship, increases the economic effect for the tourism sector, promotes the development and positioning of rural areas as points of anticipatory growth in the region. It is noted that the development of food and wine tourism is considered as a connecting link between production at the local level and the sphere of services, which will contribute to the sustainable development of rural areas, local communities, support of small and medium-sized businesses, preservation, and development of cultural traditions of the regions. The development of eno-gastronomic tourism now goes beyond the level of point objects, trends are forming both towards regional cooperation and interregional cooperation, which shows not only the expansion of the range of tourist services and the satisfaction of the growing demands of travelers, but also has a positive effect on the socio-economic development of regions and rural areas. Keywords: enogastronomic tourism, local communities, rural areas, domestic tourism, socio-economic development.