Abstract
The article considers some aspects of the genesis of preaching as a special genre of oral creativity in the Christian tradition and its importance in the Protestant propaganda of the confessional period. According to the author, preaching was of paramount importance to Luther starting with the first steps of his revision of the Christian creed. The reformer used the sermon not only as an instruction in the faith, but also as a kind of translator of his educational program – because only through the training of the population could he, from his point of view, convey the faithful the “divine message” and the idea of salvation.
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