ЗМІСТОВІ ТА МЕТОДИЧНІ ОСНОВИ СТРАТЕГІЧНОГО ПЛАНУВАННЯ

Abstract

The article examines the content and methodological foundations of strategic planning of a modern enterprise, primarily as a basis for determining the plans and objectives of an enterprise, including the volume and structure of the product range, and the resources required for its production and sale. The key differences between strategic and tactical planning are presented. The components of the planning system are considered. A generalized model of planning at an enterprise is presented, as well as a general system of enterprise plans that lie in the field of operational and strategic management and which are advisable to use. One of the manifestations of strategic planning - business planning – is studied, the essence and goals of business planning are considered. The author provides a list of the most well-known and internationally tested international business planning methods. Since strategic planning determines the goal and means of its achievement, it is quite logical to consider the existing classifications of strategic planning stages and determine the most concise and affordable option for entrepreneurship in modern conditions. It is argued that strategic planning is an adaptive process which involves regular development and adjustment of formalized plans with due regard to changes occurring inside and outside the enterprise. Within this process, four main types of management activities can be distinguished: resource allocation; adaptation to the external environment; internal; and organizational strategic foresight. It is noted that administrative tools such as tactics, policies, procedures and rules are used to implement enterprise strategies. The author provides a list of key features of strategic planning, including the need to monitor and coordinate all enterprise operations; defining in the strategies specific measures for the actual implementation of all goals and objectives; thorough and timely identification of threats and adequate response to them; ensuring a close relationship between multi-level strategic, tactical and business plans; etc. which should be considered under martial law.