피트니스시설의 고객지향성과 관계의 질 및 관계성과의 구조적 관계

Abstract

This study has a main purpose that closely examines the structural relationship among customer orientation, relationship quality, and relationship performance of fitness facilities. In order to achieve it, the sample from customer of fitness facilities were accumulated by using convenience sampling that chose fitness facilities in Seoul. The samples were 300 people. and we excluded unsuitable sheet like that were decided as untrustful one and an omission and unclear. So the final samples were 248 people. On the basis of that, The statistical techniques, spss 21.0 and amos 21.0 program have been used for the analysis as per research purpose. The statistical analysis used in the research for a data analysis includes frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structure equation model analysis. The research has drawn the following conclusions, based on the above mentioned research method and its procedures: First, The customer orientation influences satisfaction. Second, The customer orientation influences trust. Third, The satisfaction influences relationship performance. Fourth, The trust influences relationship performance.