스포츠센터의 고객지향성과 고객가치, 고객만족 및 재이용의도의 구조적 관계

Abstract

This study has a main purpose that closely examines the structural relationships among customer orientation, customer value, customer satisfaction and reuse intention of sports center. In order to achieve it, the sample from customer of sports center were accumulated by using convenience sampling that chose sports center in Seoul. The samples were 300 people. and we excluded unsuitable sheet like that were decided as untrustful one and an omission and unclear. So the final samples were 289 people. On the basis of that, The statistical techniques, spss 24.0 and amos 24.0 program have been used for the analysis as per research purpose. The statistical analysis used in the research for a data analysis includes frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structure equation model analysis. The research has drawn the following conclusions, based on the above mentioned research method and its procedures:<BR> First, The customer orientation influences customer value.<BR> Second, The customer orientation influences customer satisfaction.<BR> Third, The customer value influences customer satisfaction.<BR> Fourth, The customer value influences reuse intention.<BR> Fifth, The customer satisfaction influences reuse intention.