Abstract
The relevance of the study is due to the fact that the modern information society is characterized by a trend towards universal digitalization. This trend is typical for all major social institutions and spheres of life. To maintain global competitiveness in the conditions of total digitalization, it is necessary to develop new principles in the management of human capital, since for the domestic industry it is necessary to increase the qualitative personnel that can lead the country to a new level of development, where one of the priority directions is artificial intelligence, which is one of the topical areas of research on the problem of consciousness. In this connection, the article highlights the principles of human capital management in the digital economy. A comparative analysis of the principles of the traditional approach to the management and management of human capital in the digital economy is conducted. It is justified that a revision of the competence approach of training personnel in higher education institutions is necessary, since the state, the higher education system and the business community must form a single professional and qualification space in the conditions of digitalization.
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