СОЦІАЛЬНІ НАПРУЖЕННЯ В КУЛЬТУРНІЙ СФЕРІ: ІСТОРІЯ, СУЧАСНИЙ СТАН ТА ТРАНСКУЛЬТУРНІ ВПЛИВИ

Abstract

The main problem of contemporary science of culture is the study of such concepts as cultural communication, acculturation, inculturation, multiculturalism. It is under the influence of the social environment that these concepts go through the process of socialization among individuals to cultural life in a civilized society. The purpose of the research is to provide scientific and theoretical substantiation of the peculiarities of the cultural communication development within society and its social changes through the analysis and comparison of various approaches to studying their cultural interaction. The research methodology consists in the analytical analysis of the cultural communication study on the emergence of social tensions in society. The analysis provides an opportunity to show and analyze the evolution of cultural communication, to follow the essence of cultural concepts and the dynamics of their development. The scientific novelty of the results obtained is that the article analytically analyses the nature of the types of notions of cultural communication and multiculturalism from the side of social tensions in the cultural sphere and pays attention to the study of two directions of the problems of culture – social and culturological. It can be seen that all cultural models or cultural codes are enriched and modernized and penetrate the social processes of society. Today, we can see that human culture constantly borrows various patterns and cultural stamps, and globalization imposes these standards on society, leading to contradictions and tensions among the population in cultural exchange or interaction, which also occurs in world civilizations. What they experienced socially cultural changes that we get as a globalized inheritance. Conclusion: culture is a driving force for the stabilization of political, social, cultural and cultural processes in society and plays an important social role. Cultural globali zation becomes a complex of all interconnected processes, optimization of cultural communication and examples of national culture.