On the problems of cultural communication in the context of world development

Abstract

The article is devoted to identifying the main trends in the development of communication processes in Ukraine in the context of global socio-cultural transformations. The relevance of the study is about determinating of great changes in social and cultural life in the world in a global context. The article deals with the issues of cultural communication and social processes in society. The mechanisms of interaction and inter-influence of culture and communication are deferred and scientific approaches that reflect a large number of aspects in different directions in the field of cultural and communication researches are characterised. On the basis of an analysis of the modern process of cultural and social development in the world, it has done an attempt to determine the place of Ukraine in this process and the ways of cultural and social changes in Ukraine.The use of new technologies for Ukraine has contributed to the expansion of the national information area, to the involvement of broad sections of the population in the world cultural and information processes, to the progressive acquisition of new scientific knowledge, and cultural and leisure practices, to the democratization of society as a whole. However, the openness of the national information space leads to the spread of standardised forms of culture and extremely powerful foreign information flows, which poses a threat to Ukraine’s national security in the context of its very weak presence in the world media. The study has also concluded that the great importance of European experience in different areas of communication, especially in connecting national and cosmopolitan aspects in social life in Ukraine.