Abstract
This study was designed to shed light on the effect of selection attributes on service quality and purchase behaviors on golf course. To accomplish such research purpose, researcher identified the causal relationship through Structural Equation Model(SEM) after having established relationship models among selection attributes, service quality and purchase behaviors on precedent research works and hypothetical model. 269 participants were sampled from the customers for the golf course located in Gyeonggi region by using convenient sampling method. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis using SPSS 15.0 program. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, selection attributes of golf course had positive influence on service quality. Second, selection attributes of golf course had positive influence on purchase behaviors. Third, service quality had positive influence on purchase behaviors.
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