ОСОБЛИВОСТІ СУЧАСНОГО ЕТАПУ РОЗВИТКУ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ БІЗНЕСУ

Abstract

Within the article, the main stages of social responsibility of business in the world and Ukraine are analyzed. The importance of social responsibility of business for society and the company is clarified and it is shown that the attitude to it in different companies varies from perception to opposition. The Concept of the state policy implementation in the field of social re-sponsibility of business in Ukraine for the period till 2030 is considered. It is shown that domestic enterprises implement social responsibility of business mainly in five scenarios. It is found out that today social responsibility is considered from two sides: both the responsibility of business to its employees (directed to the internal environment) and the responsibility of companies to society (directed to the external environment). Peculiarities of the current stage of the development of social responsibility of business under the influence of the Coronavirus pandemic and lockdowns are analyzed. It is shown that in modern conditions, entrepreneurs around the world buy equipment for hospitals, provide financial assistance, refuse bonuses and surcharges in favor of others, become volunteers, reorient production, pay taxes. The connection between social responsibility of business and the state of the labor market of Ukraine is studied. It is stressed that the need for business survival during quarantine and social distance has led to the fact that many domestic employers have introduced remote forms of work, organized sales of goods and services over the Internet, increased business mobility and flexibility, introduced rational use of labor. It is found that the current situation with the pandemic has significantly affected social responsibility of business, which helps to overcome consequences of the disease, is involved in charity and at the same time needs help in the quarantine implementation. It is shown how govern-ments support business under quarantine restrictions. The directions of social responsibility of business in modern conditions are analyzed, in particular, charity and maintaining the health of employees.