НАПРЯМИ ТОРГІВЛІ СПОЖИВЧИМИ ТОВАРАМИ В РАМКАХ ПВЗВТ МІЖ УКРАЇНОЮ ТА ЄС

Abstract

The national interests of Ukraine as a participant in international economic relations are impossible without active foreign trade and strengthening the competitiveness of domestic products on international markets. Ukraine's international trade with the countries of the European Union expands annually on the basis of trade preferences enshrined in the Agreement on a Free Trade Area between Ukraine and the EU and related documents. A deep and comprehensive free trade area between Ukraine and the EU is an integral part of the Association Agreement, which gives Ukraine the opportunity to diversify its economy. The EU's "in-depth" trade program is a comprehensive and flexible multifaceted structure designed to achieve long-term policy goals related to Ukraine's integration into the single market and the transition of its market economy. The article defines the positive and negative impact on Ukrainian exports and imports with EU member states under the conditions of the in-depth and comprehensive agreement on the free trade area between Ukraine and the EC, an analysis of the state and dynamics of Ukraine's trade with the European Union since the entry into force of the said agreement. The development of export and import of consumer goods in the "Ukraine-EU" format was analyzed. As a result, a significant impact of the FTA on the activation of exports of goods and services to the EU, including consumer goods, was established. The article defines: the main positive consequences for foreign trade of Ukraine within the framework of the Agreement on a free trade zone are the diversification of sales markets, expansion of the range of exporters and product range, strengthening of trade ties with the EU; he main negative consequences of the Agreement – the raw material orientation of Ukrainian exports does not allow producing enough added value, the policy of protectionism of a number of European Union countries regarding Ukrainian exports; the main ways of eliminating the negative consequences are the further continuation and activation of institutional and structural reforms in the national economy of Ukraine.