ФОРМУВАННЯ ЦИФРОВОЇ ЕКОСИСТЕМИ В НОВИХ РЕАЛІЯХ УПРАВЛІННЯ ПІДПРИЄМСТВОМ

Abstract

The article specifies the essence and interdependence of the concepts "digital transformation" and "digital ecosystem". It is reasoned that the digital ecosystem in the new realities of enterprise management is a complex system that combines all digital technologies and infrastructure used by the enterprise to manage and support its business activities. The task of forming a digital ecosystem in the new realities of enterprise management is defined, while it is noted that each enterprise has its own characteristics and needs, so the tasks can be differentiated. It was found out which digital tools are used by domestic enterprises today. These digital tools help implement a systematic approach to management, improve communication and cooperation, and increase the productivity and efficiency of the enterprise. The influencing factors, principles and problems of the formation of a digital ecosystem in the new realities of enterprise management are identified, while it is emphasized that digital transformations should be considered a key factor in enterprise development, as they generate new opportunities for business activity and management, but they also necessitate the development of new competencies. The directions, strategic orientations that will help enterprises improve their digital ecosystem, contributing to the improvement of management efficiency and growth in the market and the stages of the formation of a digital ecosystem in the new realities of enterprise management are substantiated, it is outlined that in general, the formation of a digital ecosystem in the new realities of enterprise management opens up many new opportunities for growth, development and provides advantages to the enterprise over competitors, as they will become more adaptive, flexible, efficient and innovative, which allows them to reach new heights of success in business activities. It is emphasized that the formation of a digital ecosystem in the new realities of enterprise management requires the enterprise to implement not only radical changes in the use of the latest technologies, but also to develop adequate development strategies, modernize the organizational culture and communication chains of interaction with all contact audiences in order to achieve competitive advantages in the new digital world.