ТРАНСФОРМАЦІЯ БІЗНЕС-МОДЕЛІ ПІДПРИЄМСТВА: ЕКОСИСТЕМНИЙ АСПЕКТ

Abstract

The modern business environment is characterized by rapid changes, significant diversity and increased interconnection between its elements. These factors require new approaches to the reconfiguration of existing business models. Using the concept of entrepreneurial activity on the ecosystem base, enterprises can significantly increase the social and economic efficiency of their activities. The article describes three main archetypes of business models, each of which has a different content. The first type of business models is based on long-term partnerships with customers. The strategy of mutually beneficial relations with clients is formed in the front office. The basis of the second type of business models is operational efficiency, which involves improving of back-office operations. The third type involves creating value through the coordination of the front office and back office. Thus, the prerequisites for creating innovative business models, namely digital platforms, are being formed. Progressive changes in the quantitative and qualitative characteristics of business models require appropriate conditions to ensure the effective implementation. A mechanism for constructing actions and an outlined sequential phasing of changes are necessary. Without business models modifying, it is impossible to achieve the goals of sustainable social, economic and environmental development of enterprises. The business models priorities will be determined by the level of economic development, scientific, technical, social and environmental needs of enterprises. The directions of the business models transformation are outlined: digital and ecosystemic. It is determined that the business model transformation is a synthesis of various aspects of social, economic and ecological convergence. It is emphasized that special attention during the business models transformation towards ecosystems is paid to shaping a relative management system, organizational structure and corporate culture. The mechanism of the business model transformation is developed. The mechanism provides the growth of the enterprise’s ecosystem development as a result of consolidation of ecosystem components, increase of resource efficiency, modernization and greening of business process management.