СУЧАСНІ ТРЕНДИ ХАРЧУВАННЯ В ІНДУСТРІЇ ГОСТИННОСТІ

Abstract

The article considers the possibility of combining two concepts: environmental friendliness and healthy eating. The importance and necessity of developing measures aimed at improving the sustainable healthy eating behavior of consumers by influencing their beliefs and expanding the concept of "health", "environment". In our opinion, the popular trend of modernity - conscious, responsible consumption and its subsector of conscious nutrition would help to implement the ideas of gastronomic education, promote Ukrainian food and commodity products, and at the same time promote each Ukrainian region with its tourist prospects. The main consumers of the hospitality industry are tourists, so ensuring a comfortable stay and security are the main principles in this area. Due to the globalization of world markets, in particular food, the problems of food security in the hospitality industry are becoming increasingly important. Complications and lengthening of food chains do not make them available for inspection, and complicate the implementation of quality control and safety. Current recommendations for a healthy lifestyle should include concern for the environment in which people live, and which has a direct and indirect impact, including through food choices. The influence of the main food trends on the development of the hospitality industry of Ukraine is analyzed and the current state of realization of the trend of conscious responsible nutrition in the domestic hospitality industry is studied. The theoretical basis for future research in the field of sustainable conscious nutrition in Ukraine is created and attention is paid to the factors influencing the development of new consumption trends in the hospitality industry of Ukraine. Research on the influence of consumer preferences in the choice of food, taking into account the interaction with the environment, is promising. Currently, nutrition is considered only in the former framework - health. And although the products themselves are classified as organic and safe, but the connection with the environmental impact of our choice is not studied. It is impossible to think about preserving the health of an individual without protecting the "health of the whole planet"