НОВІТНІ ПІДХОДИ ДО ВИЗНАЧЕННЯ МОВЛЕННЄВИХ ЖАНРІВ

Abstract

This article focuses on modern linguistics and its new promising direction, the anthropocentric theory of speech genres (TSG). The author of the article examines the importance of the theory of speech genres in the context of virtual communication and its impact on social content. The necessity of a multidimensional approach to the study of speech genres in modern genology and the virtual nature of social networks, their unstructured nature, pluralism and fragmentation are emphasized. It is concluded that the modern speech genre and the virtual speech genre are an information and communication environment based on written communication and using a wide range of linguistic means. The importance of distinguishing between speech genres on the web cannot be overstated, as it helps ensure effective communication and understanding among Internet users. Speech genres are varieties of texts or speech that have their own characteristics, style, and purpose. They are used to convey information, express thoughts, entertain, or create an emotional atmosphere. In the online space, recognizing speech genres has several crucial aspects: communication efficiency, avoiding misinterpretation, enhancing credibility, facilitating effective information seeking. In conclusion, the identifying speech genres on the web is of utmost importance as it enables effective communication, helps users find relevant content, prevents misinterpretation, enhances credibility, and fosters trust. By understanding and utilizing the appropriate speech genres, both content creators and consumers can engage in meaningful and productive online interactions.