КАТАЛІЗАТОРИ ТА ІНГІБІТОРИ ФУНКЦІОНУВАННЯ ТА РОЗВИТКУ ФІНАНСОВОГО СЕКТОРУ ТА ОРГАНІВ ПУБЛІЧНОЇ ВЛАДИ

Abstract

The modern functioning of the financial sector and public authorities is characterized by increased attention to forecasting and predicting the behavioral aspects of citizens' decisions. This situation has arisen due to the importance of maintaining trusting relations between the government, the financial sector, and the population to ensure financial and macroeconomic stability in the country. The article analyzes the relationship between behavioral factors, trust, and the development of the financial and public sectors. The purpose of this paper is to analyze in detail the main behavioral factors of financial sector and government development in order to identify the vector of their influence. Depending on their influence on public trust, all behavioral factors are proposed to be divided into “catalysts” that accelerate and stimulate the effective functioning and development of the financial sector and the state authorities, respectively, as a result of the increase in public trust and “inhibitors” that deteriorate the level of public trust, create conditions for slowing the development of the financial sector and public authorities. The article examines the relationship between financial literacy and public trust in the financial and public sectors. Analysis of the state of financial literacy was carried out thanks to the USAID survey "Financial Sector Transformation." The study includes a structural analysis of social inequality covering the period from 2006 to 2020. A comparative analysis of the perception of corruption in Ukraine with Poland, and the leader in terms of the lowest perception of corruption in Europe - Denmark, was carried out. The article identifies the social and individual well-being of citizens of Ukraine. It analyzes the general dynamics of fluctuations in the indicator of satisfaction with public online services in the UN member states. The study provides an explanation of how the tendency to panic affects public trust. The research results are of practical importance and can be the basis for solving tasks and challenges related to public trust in the financial sector and public authorities.