스마트 관광 활성화를 위한 트립어드바이저 애플리케이션 리뷰 분석

Abstract

The development of information and communication technology and the improvement of the development and dissemination of smart devices have caused changes in the form of tourism, and the concept of smart tourism has since emerged. In this regard, researches related to smart tourism has been conducted in various fields such as policy implementation and surveys, but there is a lack of research on application reviews. This study collects Trip Advisor application review data in the Google Play Store to identify usage of the application and user satisfaction through Latent Dirichlet Allocation (LDA) topic modeling. The analysis results in four topics, two of which are positive and the other two are negative. We found that users were satisfied with the application's recommendation system, but were dissatisfied when the filters they set during search were not applied or that reviews were not published after updates of the application. We suggest more categories can be added to the application to provide users with different experiences. In addition, it is expected that user satisfaction can be improved by identifying problems within the application, including the filter function, and checking the application environment and resolving the error occurring during the application usage.