НАПРЯМИ ІННОВАЦІЙНО-ІНВЕСТИЦІЙНОГО РОЗВИТКУ СІЛЬСЬКОГОСПОДАРСЬКОГО ПІДПРИЄМСТВА В СИСТЕМІ ПІДВИЩЕННЯ ЙОГО КОНКУРЕНТОСПРОМОЖНОСТІ

Abstract

The current state of development of agricultural production in Ukraine is characterized by a low level of development and use of the innovative potential of domestic enterprises. Strengthening the innovation potential and effective management of all innovative activities of an agricultural enterprise requires a combination of its human, financial and logistical resources, as well as scientific, technical and intellectual capabilities. The directions of development of innovation and investment activity of agrarian enterprises are determined, among which creation of an effective mechanism of innovative management activity of agricultural production at regional level, realization of technical and technological re-equipment of enterprises, application of small and medium business entities of integration tools management, increase of efficiency of scientific researches that has allowed to substantiate perspective vectors of modernization of the existing organizational and economic mechanism of development of innovation and investment activity of the enterprises of agricultural branch. Formation of measures for effective implementation of certain areas requires taking into account the current level of scientific and technological progress and the state of innovation potential, the specifics of economic development and features of agricultural activities in the regional aspect, the state of production and financial infrastructure, prospects for integration processes and others. Elaboration and observance of innovative orientation of investment activity of agricultural commodity producers causes necessity of application of strategic planning procedures. At the same time, the choice of further development strategy should be adequate to the existing investment potential of the enterprise and its ratio with the available ways of innovative development. The introduction of such restrictions and the application of the necessary management procedures of strategic planning allows to form the most rational investment portfolio of the enterprise and provide conditions for further implementation of production and technological, commercial and marketing and organizational and managerial innovations. Keywords: innovation and investment development, agricultural enterprises, competitiveness, innovation potential, strategic planning.