ТЕОРЕТИЧНІ АСПЕКТИ УПРАВЛІННЯ ПРОЕКТАМИ В ДІЯЛЬНОСТІ ТОРГОВЕЛЬНОГО ПІДПРИЄМСТВА

Abstract

The search for new approaches to increase of efficiency of activity of commercial enterprise is one of the most pressing issues of our time. It solution is possible due to the conceptual implementation of project management with the goal of developing areas for cost reduction, coherence of strategic planning at different levels, achieving synergistic efficiency during the implementation of the various activities. However, it should be noted the novelty of the practical implementation of project management in ensuring the efficiency of any enterprises and commercial enterprises, in particular. For planning and implementation of projects of development of commercial enterprises in practice, it is possible to use two different content approaches. First of all, in this case we are talking about the manageability of the development process and implementation of projects. In our opinion, the most effective is the process of planning and implementation of projects with a sole guide. This is the essence of the first approach, when the responsibility for the implementation of the project commercial enterprise rests with the appointed Manager, who delegated all authority for planning, organization, implementation, monitoring and motivating the achievement of project objectives.