Abstract
The article is devoted to the socio-philosophical analysis of the phenomenon of «soft power» and its role in the dynamics of the political life of modern society. Various methodological interpretations of «soft power» in the context of national political systems are analyzed. The emphasis is placed on the need to take into account constructive criticism, which allows us to explore the destructive aspects of the phenomenon of «soft power» in real politics. It is concluded that the concept of «soft power» undergoes constant changes and is also influenced by factors of real national policy, and the interpretation of this term depends on the context in which specific political strategies it is considered.
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