Abstract
The purpose of this study was designed to shed light on the eefcft of fun factor of elementary school students at sports club physical activity on participation satisfcation and exercise continuance intention. To accomplish such research purpose, researcher identified the causal relationship through regression analysis after having established relationship models among fun factor, participation satisfaction and exercise continuance intention on precedent research works and hypothetical model. 225 participants were sampled from the students for the elementary school sports club in south gyeonggido region by using convenient sampling method. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis, path model analysis using SPSS 18.0 program. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, fun factor of elementary school sports club had positive influence on participation satisfaction. Second, fun factor of elementary school sports club had positive influence on exercise continuance intention.Third, participation satisfaction of elementary school sports club had positive influence on exercise continuance intention.
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