Abstract
With the introduction of new ISO 900 international standards of 2015, the application of risk-oriented thinking that supposes the estimation of influence of environmental factors, which may cause the deviation from the planned results, minimize the negative consequences and maximize the arising opportunities in the processes planning and management within the quality management system, is the necessary and compulsory condition of its effective functioning. In this connection, the identification of instruments for estimation of environmental factors influence and their formalization is currently very important. The paper considers the approach to formalization of SWOT-analysis as the instrument recommended by ISO 31000 international standards to study the company context (environment) and analyzes the disadvantages of traditional using of the instrument under consideration, in particular, the descriptive approach reducing the objectivity of alternative strategies selection and raising its labor intensity. The solving of this problem is possible on the basis of suggested procedure of applying the statistical validity of SWOT-analysis of the processes in the quality management system of a company. The statistical estimation of the strategy selection is based on their ranking and the choosing among them the most significant and prioritized for the company development. The author illustrates the example of processing data on the strategy selection ranking and proves the consistency and statistical significance of the opinions of the experts performing the alternatives selection. According to the results of the study, it is established that the suggested procedure of applying statistical validity of SWOT-analysis results in the company’s quality management system allows improving the reliability of data received and identifying correctly its strategies of quality management system promising for functioning and development.
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