ІННОВАЦІЇ У HR-МЕНЕДЖМЕНТІ: СУЧАСНІ ТЕНДЕНЦІЇ ТА СИСТЕМНИЙ ПІДХІД МІЖНАРОДНИХ КОМПАНІЙ

Abstract

The relevance of conducting the research "Innovations in HR management: modern trends and systemic approach of international companies" is determined by a set of main factors that affect the modern business context and require adaptation of human resource management strategies. One of the important aspects that de- termines the relevance of this study is the globalization of labor markets. International companies face increasing competition for highly qualified specialists in the global labor market. In order to effectively attract and retain the best specialists, there is a need to implement innovative strategies in the field of human resources management. This research justifies its relevance in the context of responding to challenges arising in a global, technologically advanced and culturally diverse business environment. The presented factors indicate the need to implement a systematic approach to human resources management in international companies in order to ensure their stability, competitiveness and successful adaptation to the rapidly changing environment. The transition to remote work and the formation of global teams present HR management with the task of developing strategies for effective virtual communication, as well as adapting to the difference in time zones and cultural characteristics. The importance of talent development in different geographic regions is a strategic element of success for international companies. This includes the implementation of individualized development programs and the active search for talent within the organization itself. Constant challenges related to the personnel crisis and the retention of specialists necessitate innovative strategies in the field of human resources management in order to ensure a high level of job satisfaction and retention of key personnel. The importance of these challenges indicates the need for a systemic approach, including the integration of innovation in all stages of HR processes, from recruiting to leadership development. This research is considered critical to the successful functioning of international companies in the global business environment.