Abstract
This study empirically analyzed the effects of Emotional Intelligence and work-family conflict on organizational effectiveness such as job performance and turnover in the advertising industry. Analysis results showed that emotional intelligence a significant impact in part on job performance and turnover intention. In particular, the more use of emotion is higher job performance, and the more regulation of emotion is lower turnover intention. Second, work-family conflict is proved on a partially significant impact on organizational effectiveness, and especially family conflicts caused by works was found to increase the degree of turnover. The results of this study suggest that the need for the establishment of appropriate systems and organizational culture which can increase emotional intelligence and reduce family conflict for performance and human resource management of the organization.
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