Abstract
The last 10-15 years have been characterized by radical changes in the concepts and methods of promoting products in world and regional commodity markets, taking into account the globalization of the world economy and scientific and technological progress in the field of communications. This is definitely about e-commerce. E-commerce or e-commerce is a business activity that, in one way or another, is related to the distribution, advertising, promotion, sale of services or goods over the Internet. The relevance of the new format for promoting products is more than interesting for SMEs in Kyrgyzstan, since the volume of products produced is not so significant, the promotion budget is limited and there is practically no state support for promoting domestic products to foreign markets.
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