«Шагренева шкіра» cучасної української діалектної фразеології дослідників

Abstract

In recent years there has been a certain paradox – phraseology is thoroughly and multifacetedly studied, but in the vocabulary of Ukrainians phraseology is becoming less, young people and children do not understand the meaning of common expressions. There are several reasons for this: globalization, migra-tion, high level of education, ignorance of phraseology by interlocutors, aban-doned culture of constant reading, absolute change of modern realities, language from aesthetic category to pragmatic sphere, educational institutions are con-stantly optimizing the number of lessons (classes, lectures) in the Ukrainian language and literature, there is no language practice, almost all phraseologies contain a linguistic cynical aspect, phraseologies are characterized by gaslight-ing, new realities and characters appear.Phraseologisms have almost disappeared from the public sphere and are used as separate relics in the speech of public fi gures, as well as in the individual speech of individuals. Today, the vast majority of politicians are alien to the Ukrainian language, literature, culture and worldview; these random people for Ukraine either mechanically read the text written by the speechwriters, or speak berdychiv russian or surzhik, or include a Google translator in their head, and there is no place for traditional and / or modern phraseology. Instead, the modern information space is completely fi lled with memes. The development of memoirs is facilitated by the Internet as a tool for exchanging information on social networks, blogs, forums and other platforms, as well as clip thinking of modern consumers of information. Memes have a number of features: they are easily recognizable among readers / consumers of information, witty, ironic, relevant, concise in form, easily reproduced and distributed indefi nitely.Memes can be transmitted through scales, rituals, images, texts. In the Ukrainian Internet segment, video memes, exclamations-memes, individual expressions-memes, sentences-memes, images-memes are often used.Memes provide the urgent needs of consumers of information, as they allow you to quickly and unambiguously respond to messages; memes are also a mar-ketable product, they are commercially advantageous to place as prints on bags, clothes, cars, dishes, postcards, souvenirs, pens.It is worth noting that memes are relevant in a certain period of time the statements of famous people who quote, who are ridiculed, but they are fl eeting, and they are replaced by other politicians, realities and memes. It is natural that some of the expressions will be forgotten together with the creators, others will remain in vocabulary and will replenish the fund of the latest phraseology of the Ukrainian language.