Abstract
This study analyses From the mid-1890s illustrated images for consumer goods increased explosively through lithographic posters. It also examines the shifts, complex dynamics among art, technology, commerce, and ideologies that converged on the poster, especially focusing on Jules Céret’s role for the lithographic poster. Although French illustrated poster is the branch of advertising that has been studied the most, its commercial aspect has been relatively neglected, and its social. cultural, and economic contexts has not been fully drawn. So this study pays attention to this issue and analyses the debates among artists, writers, critic about poster art. In addition, we also examine the vast proliferation of feminine imagery as forming a new imaginary of consumption, from as cherettes to women’s new identities.
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