Abstract
Mediagnosis occupies a special place in the noosphere. It is a set of complex interrelated processes of informatization, digitalization, individuation and globalization of social knowledge. Mediacracy claims the status of the fifth power, continuing and strengthening the traditional influence of the press. Technology, societality and individuation generate a synergistic effect of media. Informatization and mediatization are two interrelated processes of introducing a telecommunication environment and mediating social interactions through information resources. These sociotechnical trends actualize both object-oriented issues of the media environment, media events, media policies, media consumption, and the subject of targeted practices of media education, media literacy, media competence, media criticism, media activity
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