ОРГАНІЗАЦІЯ МАСОВИХ СВЯТ

Abstract

Actuality. Mass holidays, as a complex phenomenon, involves reflection of the life traditions in society, the position of the people in terms of faith in the ideals. That is why in Ukraine, the qualitative growth of interest in mass actions, including as an instrument in public administration, is clearly outlined. This confirms their role and influence on the formation of national culture and determines the relevance of the study of the process of their organization. Purpose and methods. An article devoted to the study of the process of organizing mass celebrations as an important socio-cultural factor that influences the formation of national culture. The study used empirical and systematic approaches, according to which the processes of organization of mass celebrations being carried out now are analyzed in the interconnection and development. Methods of analysis and synthesis are also used. Results. During the analysis of the organization of mass holidays, it was determined that the democratic nature of mass holidays corresponds to all the signs of the existing system of governance in the country. It is substantiated that the general dominant atmosphere is a direct and important element of a mass event. Therefore, the organization of a mass holiday, as a means of asserting the position of the people or power, implies the exercise of educational influence, which manifests itself when certain ideas and principles become their own national and correspond to the realities of life. Conclusions and discussion. The scientific novelty of the results obtained is to determine the peculiarities of organizing a mass holiday as a special type of manifestation of the cultural existence of society, which reflects the principles of real life, and captures and further develops the cultural heritage of the people. The use of the proposed approaches will allow organizing mass celebrations aimed at popularizing and preserving the cultural identity of the country's population.