Formation of national culture in the context of cross-border societies development

Abstract

National culture is determined primarily by the fact that each of its individuals shares the beliefs and values that are inherent in a particular territory. At the same time, global economic and technological exchange form an environment that al-lows people to participate in cultural exchange and expand the boundaries of national culture or limit the penetration of foreign language culture into society. The relevance of the study is determined by the fact that the formation of national cul-ture is possible and as a protective mechanism for identifying one's identity. The aim of the article is to reveal the features of the formation of national culture with-in the framework of integration associations and integration into the structure of social development. The authors conducted an analysis of the essence of geocul-ture, generalized interpretations of the concept of "strategy", and proposed a defi-nition of the category "geocultural strategy". Geo-culture is determined by the main factor in the development of intercultural dialogue on the platform of economic, social and legal discourse.