Abstract
The study compared refractive surgery patients` hospital selection factors and satisfaction, through this to see the factors influencing patients` satisfaction, aiming at 235 patients visiting two Eye hospitals. The research results are followed. First, target group`s hospital selection factors appeared facilities and environment factor, reliability factor, personal service factor, and accessibility factor in the order. Second, patients` satisfaction appeared reliability factor, facilities and environment factor, and personal factor in the order. Fourth, in the result comparing patients` expectation on hospital selection and satisfaction score, all factors of facilities and environment, personal service, and reliability had high satisfaction score than expectation. Third, in the result of factors influencing refractive surgery patients` satisfaction, in surgery determination period, surgery expenditure, and hospital selection factors among characteristics relating to refractive surgery, facilities and environment, personal service, and reliability appeared as satisfaction influencing factors. In conclusion, the study found that hospital selection factors and satisfaction influencing factors by refractive surgery patients` surgery type are considered to be able to be used to establish marketing strategy in the fields excluded from insurance application, the researches to improve patients` satisfaction in patient-oriented medical market should be continuously proceeded.
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