웹툰에 반영된 문화 리터러시

Abstract

This study aims to consider the cultural meaning in modern digital society reflected in webtoons through the negotiation and interrelationship between diverse cultural contents centering on the characteristics of webtoon. The understanding of their cultural contents reveals their sociocultural effects through communication by being mediated in their contemporary social context. Thus, the exploration of cultural negotiation and interrelationship in webtoons, which attracts attention in the Korean content market, contributes to subjective cultural literacy.
 Webtoon services via the web and platforms have caused webtoons to be recognized as cultural content with the cross-genre openness and high expansibility in a digital environment. In the contextual aspect, the story-type webtoon, which actively borrows daily contents representing the contemporary Korean public, has contributed to securing a fixed fandom. Contrariwise, on the technical side, the introduction of new technology optimized for the expanded mobile environment spurred a media-based change dubbed multi-platform storytelling, thereby facilitating the evolution of webtoons into important IP(intellectual property).
 Webtoons’ multi-connectivity and problem-based storytelling, which induce aggressive intervention and participation in its fans, are significant in affording opportunities for the effective application of the convergence-based and creative thinking, which enhances cultural literacy with respect to openness and expansibility in cultural contents.