Abstract
The purpose of the study. Оn the basis of the analysis carried out, reflect the features of the efficiency of managing the activities of a commercial bank and develop measures aimed at improving the efficiency of the bank in conditions of unstable characteristics of the external environment of operation. Materials and methods. In this work, methods of theoretical research, comparative analysis and generalization, methods of analogy, quantitative and qualitative analysis, tools of a systematic approach, methods of economic and statistical analysis, methods of graphical and tabular visualization of theoretical and empirical material were used. Results of the study. Based on the analysis carried out, this article examined the features of approaches to management in the organization, as well as reflected the common options for classifying decision-making methods in management, the main approaches aimed at effective management of innovations in the banking sector and assessment of management decisions. The criteria of this assessment were analyzed, including the consideration of financial services in the context of digitalization, an assessment of the competitiveness of a commercial bank was given, and the principles of managing a credit institution were presented. With the help of an Internet survey, consumer behavior and demand generation were analyzed based on knowledge of the economic foundations of organizations’ behavior, and the main factors of purchasing behavior were identified. Based on the analysis, the main measures aimed at improving the efficiency of the credit institution are proposed. Conclusion. The study reflects the importance of organizing a project office that will take into account the principles of project management in the field of banking. The organization of the project office will not only improve the efficiency of the bank’s management, but also create a project risk management system and thereby eliminate shortcomings in the current management system.
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