Abstract
The article brings forward a comprehensive technology for disseminating professional knowledge in waste management among the students of Samara State Social and Pedagogical University. The technology implies both introduction of changes to educational programs and collaboration with mass media. Using plastic waste as an example it is demonstrated how lack of environmental awareness in young people leads to decline in efficiency of the waste processing industry. Involving students in settling and mitigating environmental problems is possible provided that theory and best practices used in everyday life are transmitted to them. Through bringing the environmental practice into educational and extracurricular activities, students and higher education teaching personnel are taking real steps to preserve natural resources and develop environmental awareness in the youth of the Samara region.
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